Led UI/UX initiatives and visual direction for corporate website in coordination with the company's rebranding campaign. Tweddle Group is a Tier 1 Supplier for the Automotive Industry specializing in Owner Information experiences. The rebrand was focused on moving away from manufacturing and printing to a digital and innovation services company.
•Received a Horizon Interactive Gold Award in the Branding Campaign Category.
•Clients: Ford, Lincoln Nissan, Subaru, BMW, and Stellantis brands
•Clients: Ford, Lincoln Nissan, Subaru, BMW, and Stellantis brands
Created design direction of new Products and Services pages implementing animated infographics
Conducted usability testing during design process to strengthen user experience
Worked with video team to produce homepage intro showcasing products and services
Reorganized home page and navigation with improved user interface
Worked with design team to create bespoke iconography for the site
Provided art direction for photography to our global offices so the website reflected the diverse Tweddle Group workforce and teams
Dream Cruise Marketing Event
Designed Dream Cruise invitation with the goal of introducing Tweddle's rebrand and supporting the new website launch.
•Received a Horizon Interactive Gold Award in the Print-Brochure category.
•Received a Horizon Interactive Gold Award in the Print-Brochure category.
"Deb is an introspective, considerate, and passionate individual. She's a fantastic Sr. Art Director who mentors, learns new skills, and walks the walk. I've been fortunate enough to work with Deb for over a decade and I've seen her accept challenges, overcome them, work, teach, and influence the design team. Basically, Deb rules!"
Alex Awn, Creative Director, Tweddle Group In-House Creative Services
Alex Awn, Creative Director, Tweddle Group In-House Creative Services
