Led the UI/UX strategy and visual direction for Tweddle Group’s corporate website as part of a comprehensive rebranding initiative. Tweddle Group is a Tier 1 automotive supplier specializing in owner information and customer experience solutions for leading global automotive brands. The website redesign played a central role in communicating the company’s evolution into a digital-first, innovation-driven services organization.
The redesigned website successfully repositioned Tweddle Group as a modern digital solutions partner and became a cornerstone of the rebrand rollout. The work was recognized with a Horizon Interactive Gold Award in the Branding Campaign category.
Clients: Ford, Lincoln Nissan, Subaru, BMW, and Stellantis brands
Clients: Ford, Lincoln Nissan, Subaru, BMW, and Stellantis brands
Created design direction of new Products and Services pages implementing animated infographics
Conducted usability testing during design process to strengthen user experience
Worked with video team to produce home page intro showcasing products and services
Reorganized navigation with improved structure and user interface
Worked with design team to create bespoke iconography for the site
Provided art direction for photography to our global offices so website reflected diverse Tweddle Group workforce and teams
"Deb is an introspective, considerate, and passionate individual. She's a fantastic Sr. Art Director who mentors, learns new skills, and walks the walk. I've been fortunate enough to work with Deb for over a decade and I've seen her accept challenges, overcome them, work, teach, and influence the design team. Basically, Deb rules!"
Alex Awn, Creative Director, Tweddle Group In-House Creative Services
Alex Awn, Creative Director, Tweddle Group In-House Creative Services
Dream Cruise Marketing Event
Designed Dream Cruise invitation with the goal of introducing Tweddle's rebrand and supporting the new website launch.
Received a Horizon Interactive Gold Award in the Print-Brochure category.
Received a Horizon Interactive Gold Award in the Print-Brochure category.
