Created a cohesive brand identity, design system, website user interface, and marketing concepts for White Sage Wellness, a neighborhood wellness brand centered on renewal, relaxation, and peace. The visual identity was designed to feel casual, approachable, and restorative, positioning White Sage as a welcoming space for everyday wellness.
Developed a modern, user-friendly design system grounded in natural elements to evoke calm and balance. Organic shapes, a soft color palette, and custom stylized iconography were used to reinforce the brand’s relaxed, community-oriented personality while maintaining clarity and consistency across digital and marketing channels. The result is a flexible, scalable visual system that supports both brand storytelling and intuitive user experience.
