Lead Art Director for the Ford GT Owner's Experience pitch. To appeal to the elite vehicle customer of this supercar, the proposed Owner's Experience was a collector's coffee table book, showcasing GT's amazing technology with Augmented Reality segments and video. This approach would inform and create a unique experience for the high-end buyer.
Created the visual design for the GT Quick Reference Guide to be included in the vehicle with focus on heritage and GT's superior performance and technology features. High Performance section designed with fold-out panel, along with high end finishes for the paper, a carbon fiber feel for the binding, and a metallic logo make this a custom, one-of-kind print piece.
